Any serious blogger hoping to work with brands and advertisers needs a solid media kit. But if you’re fairly new to this game, you might be wondering where to start? Never fear! Today, I’m providing a free media kit template for bloggers.
I recently just made my first media kit. After a few years of casually blogging, I decided it was time to get serious – and no better way than making a media kit for working with others! I customized mine in design, color and content to match the branding on my blog.
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However, all you need starting out is a simple one-pager that explains a little bit about the blog, what niche it fills, and a little bit about you. Think of it as a PR pitch or a resume that really sells you and your blog. Choose your images carefully – it should be your best visual foot forward representing your most polished and attractive blog and headshot imagery.
Of course, you need to provide some tangible information on your reach of influence, and that’s where your blog and social media stats come in. At a minimum, companies and advertisers want to know how much blog traffic you’re getting, and your reach across media channels. If you have additional stats that you think really sell your blog – like the your monthly growth rate, average time spent on your blog or social engagement stats, be sure include those.
Finally – invite them to reach out to you! Include your e-mail address and phone number.
This template is customizable in Photoshop and requires basic knowledge of Photoshop and working with layers. I’m offering it for free to my subscribers!