Free Media Kit Template for Bloggers

Any serious blogger hoping to work with brands and advertisers needs a solid media kit. But if you’re fairly new to this game, you might be wondering where to start? Never fear! Today, I’m providing a free media kit template for bloggers.

I recently just made my first media kit. After a few years of casually blogging, I decided it was time to get serious – and no better way than making a media kit for working with others! I customized mine in design, color and content to match the branding on my blog.

Free Media Kit Template for Bloggers |

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However, all you need starting out is a simple one-pager that explains a little bit about the blog, what niche it fills, and a little bit about you. Think of it as a PR pitch or a resume that really sells you and your blog. Choose your images carefully – it should be your best visual foot forward representing your most polished and attractive blog and headshot imagery.

Free Media Kit Template for Bloggers |

Of course, you need to provide some tangible information on your reach of influence, and that’s where your blog and social media stats come in. At a minimum, companies and advertisers want to know how much blog traffic you’re getting, and your reach across media channels. If you have additional stats that you think really sell your blog – like the your monthly growth rate, average time spent on your blog or social engagement stats, be sure include those.

Finally – invite them to reach out to you! Include your e-mail address and phone number.

This template is customizable in Photoshop and requires basic knowledge of Photoshop and working with layers.  I’m offering it for free to my subscribers!

Download free media kit template (PhotoShop file)




24 thoughts on “Free Media Kit Template for Bloggers

    • fivemarigolds says:

      Hi Carol Anne, Yes, this template is a .psd file so it’s made to be opened in PhotoShop. I felt this would be the easiest format for seamlessly editing. I haven’t worked with Canva or Picmonkey before, so I’m not sure if this could be imported to those services.

  1. Rebecca says:

    Thank you so much for sharing your template! I’ve been blogging for almost 8 months, and I’ve started thinking I need to put together a media kit so that I can start to work with companies. This will help a lot!

  2. DazzleWhileFrazzled says:

    Thanks! I’ll download and file it for later as I’m super new and my stats are very minimal at this point. I’m curious at what point you put this together, like after how many years of blogging did a media kit become a necessity? Visiting from Flaunt It Friday party.

    • fivemarigolds says:

      Thank you for stopping by! I recommend that any blogger interested in monetizing their blog create a media kit to use as they start building relationships. Depending on your niche, you may not need large numbers to build a network of advertisers. The point of the kit is to show how your niche will positively impact the brand and reach a core group of their desired audience. If your numbers are small but growing rapidly, be sure to include the monthly growth rate, as well. Or, perhaps your blog traffic is not as large as you like but your twitter following is through the roof – those are important numbers to share! Good luck!

  3. Tiffiney says:

    Hi There!

    This media kit is soooo lovely. Thanks for sharing this with those of us who may be a bit challenged in the design world. I’m bookmarking this page for when I decide to monetize my blog.

    Stopping over from 100 Happy Days!

    Have a great weekend!

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